Summary of the most important Seo techniques.

1. Writing a Page Title.
Writing a descriptive title for each page.
Remove as many "Connecting" words from the title, such as "the," "and," etc. make surfers to click on the title by making it a bit Inquisitive. Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver Jewelry and that's what people will be searching for, don't just use your company name "Abc, Industries." use "Silver Jewelry -- Abc, Industries." Words people are most likely to search on put first in the title (called as keyword prominence). The more people see that interests them in the blue highlighted portion of the search engine, the more likely they are to click on the link.

2. Write a Description META Tag.
search engines include this description below your hyperlinked title. This sentence should describe the contents of the body text of the webpage, using the main keywords and key phrases used on this page. If you include keywords that aren't used on the webpage you could hurt yourself. Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed. When you prepare a webpage, write the description first in a sentence or two, using each of the important keywords and phrases included in the article. The keywords META tag is no longer used for ranking by Google and many other search engines, but it is currently used by Yahoo.

3.Include Your Keywords in Header Tags H1, H2, H3.
Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrase appear in one or two header tags.

4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document. You don't want to stuff keywords here, however. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags.

5. Make Your Navigation System Search Engine Friendly. Some webmasters use frames, but frames can cause serious problems with search engines. Even if search engines can find your content pages, they'll be missing the key navigation to help visitors get to the rest of your site. JavaScript and Flash navigation buttons look great, but search engines can't follow them. Supplement them with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that can get from the front page to every page in your site. A site map with links to all your pages can help, too.

6. Develop Several Pages Focused on Particular Keywords. SEO specialists don't recommend using external doorway or gateway pages any more, since nearly duplicate WebPages might penalize you. Rather, develop several WebPages on your site, each of which is focused on a different keyword or key phrase.

7. Submit Webpage URL to Search Engines.
Next, submit your page to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL."


8. Links to your site bring additional traffic that is quite worth the effort. Since Google and other major search engines consider the number of incoming links to your website (link popularity) as an important factor in ranking, more links will help you rank higher in the search engines, too.

9. Submit Your Site to Key Directories.
Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by human editors. This hierarchical directory provides content feeds to all the major search engines.
Yahoo! Directory is another important directory to be listed in, though their search results recently haven't been featuring their own directory as prominently.

10. Submit Your Site to Industry Sites and Specialized Directories. You may find some directories focused on particular industries.

11. Request Reciprocal Links.
Find complementary websites and request a reciprocal link to your site.

12. Write Articles for Others to Use in their Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content.