If you were traveling from Delhi to Jaipur over land, you would
make use of the existing roads only. But suppose you took the time and
effort to construct a better, shorter road to Jaipur from Delhi. How
would that affect your income?
It is certain that a major percentage of road users will start using
your road, because it offers a more comfortable drive, consumes lesser
time and fuel and ease of transport, and is also safer.
Since land is owned by the government, it is not easy to market road
transport in the private sector now. But in cyber space, there is no
such limitation. Community web sites offer exactly the same benefits
as mentioned in the above example. A community web site is a gathering
place for enthusiasts of a sport, hobby, form of medical treatment, or
of a profession, business or fans of celebrities. All of these site
visitors have devotion towards a particular activity or object or
person. Hence they form a targeted market.
Suppose it is a biker's site. Surfers interested in this sport will
get to know of this site and visit it. A typical biker's site will
have :
. Forums
. Chat room
. Photo Galleries
. Competitions
. Beginner's guides
. Buyer's and performance guides
. Comparison of different bike brands
. New models being released,
. Free Downloads
. News
. Restoration and maintenance tips and
. Links
If the site delivers what it promises, it will have no shortage of
traffic in the form of visitors. And the more the visitors to your
community site, the more lucrative it becomes for advertisers.
The site now has a targeted market -bikers. Now, sellers of all kinds
of items related to bikes will prefer to advertise on your site. The
list is quite long-Motor cycle spares, service shops, fuel brands,
oil, etc.
You can create and maintain community sites on any field-Insurance,
Banking, various sports, hobbies, education, professions.the list is
endless. But ideally make it a field for which you have passion and
experience.
The elements of a good community site are
. Good design
. Quality of the Information provided
. Regular updating of Information
To make real profits from your site, you should have sound e-commerce
facilities on the site. This will help you in gaining commission each
time a sale happens through your site.
We provide scratch to finish assistance in creating and maintaining
whatever type of community site you would like to build. We also help
in building links for your Community web site. Our SEO services and
SEO Outsourcing will provide a unique leverage to your Internet
Marketing ventures.